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You are here: Home / Articles & Videos / Monday Update by Kevin Ellman

Monday Update by Kevin Ellman

~ Article by Kevin Ellman, CFP ®

July 6 , 2020 –

First, the good news.

We often look to the housing market as a good indicator of consumer sentiment. Consumer confidence appears to be growing as mortgage applications for single-family homes are on the rise. This certainly may be because of historically low mortgage interest rates. This is not only attractive to existing homeowners, but for those looking to buy their first home, low interest rates provide an opportunity and a strong incentive.  

Another reason the housing market appears to be on track for recovery is that surprisingly, consumer disposable income is on the rise. Generally, Americans have been able to save money during the lock down because they have been spending less. This seems counter-intuitive because so many people are out of work. However, for those people who have been able to continue to work, they may have extra money because there is so little to spend it on right now. That means more money available to be set aside for a down payment.

The restaurant industry is starting to recover. It has a long way to go yet, but the trend, at least, is positive.

Overall, employment rates are showing a slight improvement. Looking forward, we expect to see a gradual recovery, but with many ups and downs between now and 2021.

Now, the not so good news…

It appears that some states, in their eagerness to “get back to normal,” have opened back up too soon. As a result, but not surprisingly, COVID-19 cases are on the rise in those states. The lesson to be learned here is that it is perhaps wiser to continue to be cautious and careful before resuming normal activities, because clearly, the pandemic is not over yet.  

Retail sales have been particularly choppy. First, there was some improvement. Then in May, they softened again. If virus cases continue to rise and states start to close again, then the outlook for retail sales does not look promising in the immediate future.

So, what can we conclude?

We have seen a significant recovery since we hit bottom at the end of March. While we are not out of the woods yet, we will most likely see a very choppy trend upward, looking forward to 2021, if we can continue, as a country, to take the kinds of precautions that will prevent the pandemic from spreading.

A good way to think about the market is to imagine someone riding the UP escalator while playing with a yo-yo. The day to day moves of the market are the yo-yo, and the underlying, long-term trends of the market, like the escalator, will slowly but steadily rise.

As always, if you have any questions or concerns, please give me a call (201) 618-8818.


Kevin Ellman
CEO, CFP® Wealth Preservation Solutions
Personal Family Office / 360 Wealth Management

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation. Comments concerning the past performance are not intended to be forward looking and should not be viewed as an indication of future results.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Wealth Preservation Solutions is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS are not affiliated with any other entity listed herein.

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This article is for informational purposes only and is not intended as an offer or solicitation for the sale of any financial product or service or as a determination that any investment strategy is suitable for a specific investor. Investors should seek financial advice regarding the suitability of any investment strategy based on their objectives, financial situations, and individual needs. This article is not designed or intended to provide financial, tax, legal, accounting, or other professional advice since such advice always requires consideration of individual circumstances.

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Article written by Kevin Ellman, CFP ®

As a financial advisor for over 25 years, Kevin Ellman provides the full array of financial, estate, and retirement planning services to high net-worth business owners, families, executives, and individuals. He has appeared as a financial commentator on CNBC (Morning Call, Portfolio Make-Over, Make Your Money Work, Power Lunch), and on ABC, and has been quoted in Business Week, CBS Market Watch, Fortune Magazine and The Wall Street Journal. Learn more about Kevin Ellman...

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